Who is the owner of loyalty rewards?
I'm trying to figure out who actually owns the loyalty rewards. Is it the customer who earns them through purchases, or is it the company that issues them as part of their marketing strategy? I need clarification on this.
How does loyalty rewards work?
I'd like to understand how loyalty rewards function. How do companies reward their loyal customers? What are the mechanisms and processes involved in loyalty programs? How can customers benefit from these programs?